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The term marketing mix refers to the marketing activities used to create, communicate and deliver value to the customer (kotler, keller, brady, goodman, . This essay will provide a general description of the marketing mix approach and its contribution as a tool for the implementation of marketing. Marketing decisions made by a company when shaping a suitable proposition for the potential customer can be organized into four major groups these are.
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The marketing mix is a set of four decisions which needs to be taken before launching any new product these variables are also known as the. The marketing mix is the set of controllable, tactical marketing tools that a company uses to produce a desired response from its target market it consists of . The expanded marketing mix: ikeaintroductionat any successful company, marketing seeks to essay by oldcowhand, university, master's, a+, august 2004. Why influencer marketing should be part of every marketing mix in fact, that quote is from dr samuel johnson in his the idler essays—published in 1759.